When communicating on the web, keeping up with the latest in visual trends is important. Fashions evolve as society does, and we can quickly fall behind. Let yourself be guided by this little tour of visual trends 2018.
1. Fantasy: pop culture and regression
Unicorns, sirens, fairies … Between mythology and geek culture, fantasy reinvents itself and adds a magical touch to your images.
Ishan @seefromthesky on Unsplash
2. New minimalism
Minimalism has been the trend for some time now. This year, it is being brought up-to-date with neon effects and more saturated colours.
Max Ostrozhinskiy on Unsplash
3. Silence and solitude
In 2018, we dream of losing ourselves in solitary relaxation in a beautiful landscape, away from the noise and bustle of the city. We seek beauty and time to reflect, in the spirit of Into the Wild.
Riccardo Bresciani on Unsplash
4. Transcending borders
In an increasingly open world, we seek to build bridges between cultures. Photography captures curiosity, experience and authenticity.
Echo Grid on Unsplash
In 2018, science fiction is nostalgic. From Star Wars to Blade Runner and Star Trek, we immerse ourselves in the classics of the genre and draw inspiration from their imagery. Let’s complete the picture with a return to the holographic trend for a delightfully retro cocktail in the legacy of Tron.
Oliver Shou on Unsplash
6. Masculinity (re)created
The image is political, it is a reflection of our society, its issues and its progress. The feminine force finally takes its place on the public stage and the masculine frees itself from clichéd preconceptions to accept itself in all its complexity.
Caique Silva on Unsplash
7. Living pastel colours
Recently we have become familiar with energising pastel shades. The colours are saturated, with zingy pinks and blues asserting themselves in a deliciously sweet pop style.
Heather Schwartz on Unsplash
In watercolours or bright saturated shades, the cactus marvellously complements the pastel trend and adds a sharp touch of spice.
Scott Webb on Unsplash
9. Alternative realities
When nature meets the human imagination, the result is a phantasmagorical universe where the elements of the landscape seem to spring to life.
Simon Matzinger on Unsplash
10. The richness of nature
We love unusual textures incorporating movement and colour. We are inspired by marble or agate, with sharp contrasts and bold lines, creating subtly mysterious or even completely hypnotic backgrounds.
Laura Kranz on Unsplash
If you are looking for image banks, discover here our selection of the best image banks for your website, your blog or for your social networks.
• Tendances créatives 2018 en infographie par Shutterstock
• À travers les regards du monde entier : les tendances visuelles prévues par Adobe Stock pour 2018
• Creative trends in photography 2018 by Shutterstock
• Seeing the world through new eyes: visual trends forecast for 2018 by Adobe Stock
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