Migrating to https, and SEO: does the migration really have a positive effect on the SEO of your website? This article sets out the benefits and opportunities of switching to https.
Should you switch your http website to https?
Since last October, the new version of Google Chrome has been flagging up as “unsecured” any http pages that include form fields.
This warning is a direct result of Google’s desire to feature the most reliable websites in its search engine. And this is nothing new. In a 2014 blog post, Google had already made an announcement about the importance of site security for rankings in the search results pages.
This means that there’s increasing influence from the Mountain View firm driving https sites to become the norm on the Web. Bearing in mind that https makes it possible to secure the exchange of data, which gets encrypted, between internet users and websites using this protocol.
So yes, it is important to switch your site to https. But instead of seeing this as a hassle, look on it as an opportunity to optimise your site’s SEO.
This is the point of view of Fili Wiese, an SEO expert, as set out in Search Engine Land:
The benefits of switching to https
Not yet convinced about the benefits of doing this? Here are three points to convince you:
1 – It enables secure navigation on your website
We’ve already mentioned this above, and it may be obvious, but it’s a point worth reiterating since it is the most important advantage. The https protocol protects the exchange of data between internet browsers and your website. This makes the implementation of an SSL certificate essential. It allows authentication of the server owner and protects you against data interception during transfer.
2 – Google indexing favours https over http
Google is becoming increasingly demanding about website security, and is widely publicising the fact that https is now a factor in SEO (that list of ranking factors!). It has been proven that where a website has two pages with identical content, one of which is in http and the other in https, Google indexing will promote the secure https page in its search results.
3 – It allows you to provide internet users with reassurance about the reliability of your website and thus promotes conversion
With the implementation of recurring warnings not only on Chrome but also on Firefox, the http protocol will become a real cause for concern for Internet users.
This makes it vital for e-commerce sites to be seen as trusted sites by their visitors. Credibility is at stake here!
https and SEO: to find out more
If you still have a few questions, especially concerning technical implementation, read the complete guide from the Yoast team:
And for comprehensive information on the subject, there is an excellent Moz article on switching to https:
Are you thinking about migrating your site from http to https and need some support?
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