Content and accessibility of that content are the keys to website SEO. However, based on the assumption that web content is live and evolving, the ability to substitute one page for another has been established within http protocol, providing web developers with the flexibility to do so.
Redirection 301 is a permanent redirection from one url to another. In other words, if the user calls up a certain url, the server will redirect them to another page that the site owner has deemed more relevant.
Setting up redirection 301s prevents visitors to your site from landing on error pages or irrelevant pages. You can redirect within your website (in that case called Internal Redirection 301) or to another domain name (External Redirection 301).
Internal Redirection 301
The use of redirection 301s within your site can help you to deal with several types of situation:
- – Content on your site is no longer relevant
- – A product featured in your online store is no longer available and will not be back in stock
- – One of your services no longer exists or has been merged with another service
- – You want to change the structure of your site
- – You want to rewrite your urls
- – You set up the https or redirection to the version without www. In this type of situation, Google may consider that your content is duplicated which poses a risk for your SEO.
the substitute pages: newer content, a similar product, a new page… The redirection 301 allows you not only to transfer the popularity of the original url but also to preserve the backlinks pointing to the page you wish to move away from.
External Redirection 301
In some cases, it is necessary to redirect all or part of a website from one domain name to another domain name:
- – Your company has changed name
- – Your online store has merged with another and you want to trade under a single domain
- – You want to change your domain name to improve your SEO or expand internationally
How do you set up a redirection 301?
There are several methods for setting up your redirection 301s
– The registrar (the company that manages your domain name) can offer you a user-friendly interface to set up your redirections
- Many plug-ins are available on the market to manage your redirections from your CMS. If you use WordPress, you’ll be spoiled for choice: click here to see the available plug-ins
- Going through HT ACCESS is often the preferred solution for developers even if this method requires a little knowledge and caution: make an error on your HT ACCESS and your entire site may not be accessible. This is a file to be placed in the directories of your site where you give the server the redirection information.
- Below are the models to complete your HT ACCESS depending on the type of 301 redirection you want to set up. To redirect:
- It is also possible to programme your redirections in php if you have access to the code of your site but not to the server.
Check your redirections 301s
Whichever method you use, be sure to check that redirections are properly in place and that the customer experience is good.