What is at stake when it comes to SEO? Why is it essential to have a top-notch content strategy for your website?

SEO stands for Search Engine Optimisation. It refers to the optimisation of your website for search engines (Google, Bing, Yahoo, etc.). SEO is a set of techniques aimed to bolster the visibility of your website in the search engine results pages (SERPs).

In order to guarantee relevant results to web surfers, search engines need to analyse and rank all the websites on the internet. To do so, they rely on exploration and indexation robots that use algorithms that continually evolve and adapt.

How to improve your ranking?
An accessible and readable website for search engine bots is the first objective to be striving for. A strong SEO strategy is key to having a website that bots can decode and being ranked #1 on SERPs.

What is the impact on your business?
Reaching a higher ranking and going up in the first three results pages of Google with keywords related to your business triggers substantial traffic: the websites displayed on the first SERP absorb roughly 90% of surfers’ clicks.

The three mainstays of SEO

Our solutions

  • Domain name: seniority, lifespan, migration…
  • Server: loading time, 404, 301 redirections…
  • Architecture (“sitemap”):  XML and HTML sitemaps, pages depth, tree view, indexation…
  • Hyperlinks & URLs : broken links, static and dynamic pages…
  • Source code quality : CSS, Javascript, META tags…
  • Content : duplicate content, titles and headers, pop-ups…
  • Robots.txt : .txt file, nofollow…
  • Visuals : size, ALT tags, favicon..
  • Territory: we determine the type of keywords on which you could position yourself according to your brand DNA, the adequate volume, and we classify them in relation to the research behavior of your audience.
  • Competition: we study the type of content your main competitors publish and we determine the format of content that generates the most trafic
  • SERPs : we undertake a thorough analysis of the organic and paid results of search engines results pages as well as zero positions and content seasonality
  • Iconography : we spot the best practices of your industry in terms of visual content (colors, formats…) and their engagement potential on social media
  • Content strategy : thanks to the above studies, we are able to make recommendations regarding the type of content that your website should bear to your company in order to optimize your ranking
  • Website creation
  • Content internationalization
  • Google news indexation
  • Localization
  • Netlinking
  • Youtube referencing
  • etc.

Once we have audited your company, we formulate strategic recommendations to enhance your SEO and content strategy. We can also help you budgetize and plan your strategy.

Discover all of our solutions

What is SEO?
SEO stands for Search Engine Optimisation. It refers to the optimisation of your website for search engines (Google, Bing, Yahoo, etc.). SEO is a set of techniques aimed to bolster the visibility of your website in the search engine results pages (SERPs). In order to guarantee relevant results to web surfers, search engines need to analyse and rank all the websites on the internet. To do so, they rely on exploration and indexation robots that use algorithms that continually evolve and adapt.

How to improve your ranking?
An accessible and readable website for search engine bots is the first objective to be striving for. A strong SEO strategy is key to having a website that bots can decode and being ranked #1 on SERPs.

What is the impact on your business?
Reaching a higher ranking and going up in the first three results pages of Google with keywords related to your business triggers substantial traffic: the websites displayed on the first SERP absorb roughly 90% of surfers’ clicks.

The three mainstays of SEO:

  • Architecture
    The technical aspects of your website: sitemap, URL, HTML, etc.
  • Content
    The semantics of your website: keywords, titles, meta descriptions, relevance of content, internal links between pages, etc.
  • Authority
    The popularity of your website: volume and source of backlinks, seniority, global traffic, etc.

Our expertise
Our team of content strategists can undertake the technical and semantics audit of your website and formulate strategic recommendations to enhance your SEO. We can also provide tailor-made solutions for your business: website creation, Youtube referencing, netlinking, etc.