SEO stands for Search Engine Optimisation. It refers to the optimisation of your website for search engines (Google, Bing, Yahoo, etc.). SEO is a set of techniques aimed to bolster the visibility of your website in the search engine results pages (SERPs).
In order to guarantee relevant results to web surfers, search engines need to analyse and rank all the websites on the internet. To do so, they rely on exploration and indexation robots that use algorithms that continually evolve and adapt.
How to improve your ranking?
An accessible and readable website for search engine bots is the first objective to be striving for. A strong SEO strategy is key to having a website that bots can decode and being ranked #1 on SERPs.
What is the impact on your business?
Reaching a higher ranking and going up in the first three results pages of Google with keywords related to your business triggers substantial traffic: the websites displayed on the first SERP absorb roughly 90% of surfers’ clicks.