The online travel sector is one of the most competitive: OTA (Online Travel Agencies), price-comparison websites, travel deal search engines… they are all fighting to get their share of a growing market with steep competition. With an extensive client portfolio in the travel industry, Edit-Place is an expert in travel content production.
- SEO audit
- Industry benchmarking to identify your competitors and their strategies
- Web scraping and analysis of data
- Social audit
- Creating an editorial line for your brand
- Identifying the best volumes and formats for your editorial production
- Editorial brief and production schedule
- Identifying the best writers and translators for your mission
- Copywriting and translation of SEO pages: destinations, cities, countries, etc.
- Copywriting and translation of travel guides and editorial articles on hot travel topics
- Iconographic and video production to make your content shareable and social media friendly
- Tailor-made technical support with an optional dashboarding tool to control your content production throughout your mission and back office integration of your content.
- Use of a performance dashboarding tool
- Analysis of key KPIs for your business
- Analysis of your ranking and traffic
- Conversion rate optimisation
- Study of acquisition costs
- Analysis of your social media presence